A social media campaign aims to harness the power of the cuppa to raise vital funds for the Great North Air Ambulance Service (GNAAS).
The campaign ‘My Brew This View’ has launched across the North of England which will encourage people to grab a brew and take a photo with their view in the background and follow it up with a £3 text donation to GNAAS.
Individuals and businesses are being encouraged to join in to support the public funded charity, which needs to raise £4.5 million each year to operate.
The photo taken of the brew with a view should be posted to the individual’s personal social media alongside the hashtag #MyBrewThisView or tagging the page @MyBrewThisView across Facebook, Twitter and Instagram.
The supporter should then follow the photo up with a text donation containing ‘MBTV50 £3’ to 70070 which will add to the campaign total.
Sam Gargett, 40, campaign organiser from Armathwaite, said: “The £3 donation is a fair amount, anybody can take part to show off their local area.
“Your brew doesn’t necessarily have to be a tea or coffee, it could be a glass of wine, a bottle of water, it could be anything.”
The campaign has already seen a wide variety of photos submitted including a couple on their wedding day, young farmers and even GNAAS mascot, Miles the Bear.
Mrs Gargett said: “The wackier the photo, the better, but anything goes.
“This campaign is also to provide a positive reaction to the Cumbria floods, it is a good opportunity to show off your local area across Cumbria, North East and North Yorkshire.”
The campaign has a target of £500 for GNAAS between April 27 and August 31 this year.
Mrs Gargett said: “People think that GNAAS just picks people up and takes them to hospital, when in fact they don’t.
“Patients can be treated in the back of the helicopter by their doctors and paramedics which basically means the helicopter is a flying trauma centre.
“You just don’t know when you might need them, everyone gets out and about in their cars or on the fells where anything could happen.”